W.M. Sprinkman Rides Craft Beer Boom | Biz Times Article
With new craft breweries opening on a seemingly weekly basis, it is no surprise business is good for tank maker W.M. Sprinkman Corp. But in reality, the growth of more established breweries is what’s driving increased sales for the now-Waukesha-based company. “You look at the larger ones and they’re becoming beverage plants as opposed to small craft breweries,” said Brian Sprinkman, president and chief executive officer. “I mean they’re really starting to follow the safety, the policies, the procedures of an FDA-regulated facility.” Quality is becoming increasingly important to the industry. Just in the past year, Goose Island Beer Co., Revolution Brewing and Left Hand Brewing Co. are among those who have recalled beers for quality, not safety, issues.
W.M. Sprinkman’s products, including pasteurizers and cleaning systems, can help with quality and its design work also can make systems more efficient.