Krones Inc., Acquires W.M. Sprinkman
Holger Beckmann, president and CEO of Krones, Inc. shakes hands with Brian Sprinkman, president of W.M. Sprinkman LLC.
WAUKESHA, Wis. (Oct. 5, 2018) – Changes are brewing in Wisconsin’s craft brewing and dairy industry after Krones Inc., a North American subsidiary of Krones AG based in Germany, purchases W.M. Sprinkman Corp. on October 3, 2018. The partnership serves to benefit both parties with intent to expand Krones Inc.’s manufacturing services in North America and provide Sprinkman with the resources necessary to widen its products and services.
Krones a manufacturing group stationed in Germany, primarily focused its reach to the client base in its area but wished to expand in North America. By partnering with Sprinkman, Krones is able to broaden its manufacturing presence and satisfy that need.
"They have a strong brand in the brewing and dairy industries and that's very much aligned with Krones," said Susan Paprcka, Krones' head of marketing and corporate communications.
Not only did the new partnership provide a solution to increasing Krones’ presence in North America, but Sprinkman’s expertise in brewing systems served as additional benefit. The current Krones North American headquarters employs 500 individuals, but the purchase of Sprinkman Corp. will add an 150 employees.
"We're giving our subsidiaries more control over their marketplace so we can serve our customers better," Paprcka said. "We needed a little bit more horsepower in processing technology locally. They also manufacture the tanks, which we're not as strong in."
Though Sprinkman is in new partnership with Krones, its headquarters will remain in Waukesha WI and its production facility in Elroy, WI. Sprinkman assures its clients that brand and company mission will remain unchanged.
The Sprinkman and Krones partnership is bringing together two experienced teams in the craft brewing and dairy industries. By combining expertise and resources, the new partnership can expand both company’s individual and collective reach.
“Bringing Sprinkman into the Krones family not only adds an experienced team of employees and a great customer base, but also helps round out our U.S.-based process engineering and manufacturing capabilities,” said Holger Beckmann, president and CEO of Krones Inc.
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